Twitch is an app that is still very much under the radar from the general public yet has a very loyal fanbase. Unless you have a strong interest in gaming, you probably have never heard of Twitch. I believe that Twitch’s main target audience would be that of gamers, and therefore marketers who are able to offer any type of benefits to gamers using their products should advertise them on twitch. 81.5 percent of twitch users happen to be male while 55 percent of users fall between the ages of 18 and 34. There can be a little rebuttal with this because studies suggest that there is a higher percentage of women who enjoy playing video games. It’s just that they won’t put in as much effort into posting about it on apps like twitch or they are less likely to watch someone else’s game play for hours. There is also the fact that gaming advertisements gear their tactical strategies towards men anyways, further projecting the stereotype that only men care about video games. While there are about 3 million broadcasters who stream their gameplay monthly, in January 2020 there were about 1 million hours of gameplay watched alone! Twitch’s users on average spend about 95 minutes per day watching one of the 3.2 million broadcasters available. About 245,000 viewers on average may watch the same video all at the same time. And all of these viewers are able to both watch their favorite streamer and comment on their videos simultaneously, further creating their own gaming community. There are also 27,000 twitch affiliates and partners, who are more influential and would equate to Instagram’s most followed. These people have more influence on their followings, therefore may include monetizing of their videos and may collaborate or work with other brands. These are the people that companies should market their products with. Even E sports would be another consideration of marketing platform. This is where gamers get together in competition mode and play games for money. All in all, twitch offers a very specialized market, but a market of opportunity for companies none the less.